Like our lives in general, Christmas has dramatically changed over the years. The great majority of us have lives that centuries ago would have been on a par with royalty! On a material level we have an abundance of food, warmth, clothes, electronics, and so on. Does this make us happier? Unfortunately, our expectations of what we should have has also risen and this can undermine our enjoyment of life. Some psychologists have described this as the ‘abundance paradox’.
As Christmas approaches, we are reminded that not only is it a time for family and giving, but it is also a time when many people may feel a sense of isolation and loneliness. The John Lewis ad tugs at our heart-strings with the story of a young girl sending a message to a lonely old man on the moon. The ad’s strapline, “Show someone they are loved this Christmas”, dovetails well with Age UK’s seasonal message that, “No-one should have no-one this Christmas”.